A short film about designer Paula Scher

RE-BLOG , November 23, 2010

This is a very interesting video about designer Paula Scher. She talks about her work, focusing on the intuitive aspect of design and on the value of typography when building an image. Referring to the design process she says: “It’s a very intuitive kind of process for me. I’ve never been a refiner. My best work is kind of big bold strokes that came very quickly”. As for type, she refers to a principle that has influenced her entire work which is to illustrate with type.

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