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Creativity Challenge. Country Brands. Design Thinking Week.

DESIGN DRIVEN , March 10, 2016

Care sunt factorii cheie in determinarea unui brand de tara puternic si cum functioneaza intregul mecanism de brand de tara? Cum putem spori creativitatea si inovatia: propunem cartea ’Creativity Challenge’ si cursul de ’Design Thinking’ de la Future London Academy.

1. Non-design aspects of running a creative studio summed up in 5 lessons coming from Phage, a two-person design agency with 13 years’ experience.

2. “Creativity challenge”- a book that contains 150 creative challenges for anyone that needs to boost their creativity, written by Tanner Christensen, product designer at Facebook and the founder of Creative Something blog (

“Creativity can solve almost any problem. The creative act, the defeat of habit by originality overcomes everything” George Lois


3. ’Design thinking and innovation week’ is a course organized by Future London Academy that takes place between 14-20 March 2016

“A unique programme for service designers, creative entrepreneurs and business owners”

4. What is a country brand? What are the key drivers of a country brand? See the top 20 country brands around the world in the Country Brand Index conducted by Future Brand between 2014-1015.

“The key drivers of a ‘country brand’ include having a reputation for high quality products, a desire to visit or study in a country and perceptions of good infrastructure.”

Ilustration by:Yusuke Yonezu

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