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Creativity Challenge. Country Brands. Design Thinking Week.

DESIGN DRIVEN , March 10, 2016

Care sunt factorii cheie in determinarea unui brand de tara puternic si cum functioneaza intregul mecanism de brand de tara? Cum putem spori creativitatea si inovatia: propunem cartea ’Creativity Challenge’ si cursul de ’Design Thinking’ de la Future London Academy.

1. Non-design aspects of running a creative studio summed up in 5 lessons coming from Phage, a two-person design agency with 13 years’ experience.

www.designcouncil.org.uk

2. “Creativity challenge”- a book that contains 150 creative challenges for anyone that needs to boost their creativity, written by Tanner Christensen, product designer at Facebook and the founder of Creative Something blog (www.creativesomething.net)

“Creativity can solve almost any problem. The creative act, the defeat of habit by originality overcomes everything” George Lois

CreativityChallengeBook

3. ’Design thinking and innovation week’ is a course organized by Future London Academy that takes place between 14-20 March 2016

“A unique programme for service designers, creative entrepreneurs and business owners”

futurelondonacademy.co.uk

4. What is a country brand? What are the key drivers of a country brand? See the top 20 country brands around the world in the Country Brand Index conducted by Future Brand between 2014-1015.

“The key drivers of a ‘country brand’ include having a reputation for high quality products, a desire to visit or study in a country and perceptions of good infrastructure.”

www.futurebrand.com

Ilustration by:Yusuke Yonezu

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