Design Driven was created following the desire to talk about the fundamental role of design within business.
Design Driven is a platform for entrepreneurs and designers. Design Driven exists to bring confirmations of business success with the help of design. We gather visions on design from various perspectives : from designers, from business people, from renown sources that study the subject of design. Driven Design’s objective is to encourage the perception of design as a key element for generating innovation, competitive advantages, growth and profit in the business environment.