Design value – How can investment in design impact profit?
Design Council together with Arts and Humanities Research Council conducted a study to investigate how design can help businesses to evolve, expand and prosper.
They present their findings in a short animated video animation.
Every £1 spent on design can give you over £20 in increased revenue.
The focus is on small businesses, which are expected to flourish in the years to come. The secret for succeeding is “thinking beyond what you normally do”. Design is a “flexible and powerful tool” that can be used to grow a business in many different ways, by creating new products, redesigning the workplace for more productivity or creating an exciting new brand.
Design is a powerful and flexible tool that can help with everything your business needs to thrive.
UK businesses spend £33 billion on design every year, which is more than what they spend on research and development. What makes design such a powerful tool? The fact that it user-friendly, centered on people; It makes people love back your business.
Source : Design Council.
Read the full article here.