non-format

Non-Format and the wheel of style

RE-BLOG , November 17, 2012

www.letsbebrief.co.uk

…The pursuit of universality leads to mediocrity…

About working for cultural and commercial projects: “It’s all a balance between creative freedom and financial stability. If it swings too much in either direction we risk going out of business. Big budgets tend to come with creatively stifling expectations. Complete creative freedom tends to show up with empty pockets. Striking a balance between these two extremes takes a lot of patience and even more self-control.”

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